Dave Armstrong
Full-Process Designer
I've been a multidisciplinary designer, developer and a creative thinker for over ten years. I've been a key member of and lead teams of designers, developers, photographers, and more. I've also played my part to win multiple awards as part of an internal marketing team.
FIND OUT MOREHow do you explain a modern creative that evolves year in year out? A traditional designer with the ability to code stuff to modern standards? A creative who understnds the users needs via research and testing? A creative who develops and test solutions to answer complex questions? A manager and do-er?
Full-Process Designer goes a long way to incorporate these skill sets.
Full-Process Designer
1 A full-process designer concerns themself with the entire creative process.
Discover -> Make -> Observe -> Repeat ->
2 A full-process designer does not let the excitement of starting a new project carry them past the important initial steps.
3 A full-process designer has focused their skill set on being able to take an idea from inception to completion, yet is able to interface with, and welcomes the collaboration of others more specialised in their vertical.
4 A full-process designer is more concerned with process than outcomes, trusting that good process will always lead to good outcomes.
5 A full-process designer is not confined by tools or trends although uses these things to achieve the desired result.
6 A full-process designer documents their thinking and will never expect someone to understand their vision without context.
7 A full-process designer can lead as well as follow.
8 A full-process designer asks questions throughout the entire process.
9 A full-process designer understands how to create as well as sell their work.
10 A full-process designer understands that the quality of the conversations held are largely responsible for the outcome of the process. The quality of the resulting product reflects the quality of the creative process—and the curiosity and determination of the participants.